We’re lucky enough to live in a day and age where we have multiple different kinds of computers and software at our fingertips. There’s Macs and PCs. There’s Adobe programs, as well as many other new ways to create all kinds of different designs. With all these choices however, comes one centralized issue. How do we share our work with one another, both as a final product and as something that can be further manipulated if necessary.
We’ve mentioned in prior posts that our preferred method of designing is with Adobe products. The main reason for this is because PDF’s are easily opened and editable in nearly all of the Adobe programs. This leads us to our biggest point of today’s post – PDF’s are your friend. Therefore, it’s good to always try and find a way to convert your final product into a PDF when you’re finished.
PDF stands for Portable Document Format. So it truly is the most relative way to be saving and sharing your final piece. The text is easily manipulated. Things can be moved around. So it ends up being a really helpful format to work with. Not that we ever intend to change your work, but sometimes mistakes are found during our process. Therefore, we need to be able to work within the document to make necessary edits.
Are you finished with your design and ready to export it? If you’re in InDesign (Our preferred Adobe Suite) and ready to make your PDF, then start by clicking file, export. Name your file, then select save type “Adobe PDF (Print).” A box will then pop up and in the drop down for Adobe PDF Preset, you’ll select [High Quality Print]. Lastly, in the column to the left you’ll select Marks and Bleeds, and check only the boxes “Crop Marks” and “Bleed Marks.” Those are the only two we need from you. The rest we either don’t use, or can be added as we’re impositioning your artwork.
**We’d like to add one final note regarding PDF’s that are sent over without bleeds. We’ve discussed the importance of bleeds in prior posts. If you do not recall, we definitely encourage you to check out that installment. When we receive a file in the correct format such as a PDF, but without bleeds, we immediately have to follow up with the creator of the document. At that point we have a discussion about how they would best like us to move forward. Sometimes they intentionally did not want a bleed, and that means we can move into production like normal. Sometimes they just forgot, and fix it quickly to resend. But a lot of times, they DO want a bleed, don’t know how to add one, and don’t have a lot of extra time to learn on the spot. That’s where we come in and are ready to take some creative liberties. We just need your permission to do so. In that instance we may need more than a PDF. A document type even more malleable is an EPS, and pretty much all design programs give you the ability to create one. Basically, they grant you the opportunity to manipulate individual shapes in the document, rather than just the document itself. It’s as simple as clicking “Save as,” then the “Save as type” dropdown. Click EPS and you’re good to go. Some clients actually prefer to send EPS files right away, because they know their design is a little more technical. So, you’re always welcome to do that as well.
We hope you’re now well versed in the process and reasoning behind file formats and exporting them as such. Let us know what we should cover next time!
And as always… a little about us! Metropolitan Press is a commercial printing company located in Dallas, Texas. We provide offset, digital, and large format printing; along with graphic design, promotional items, mail service and fulfillment. Let us help you with your brochures, postcards, or event collateral and signage! And yes… In the event you forget we’ll always inform you of any and all font issues, to find a quick and easy resolution!